BUXIDO DIGITAL
ROLE
SERVICE
VISUAL DESIGN
CLIENT
THE ECONOMIST
DURATION
3 MONTHS
overview
I was hired as contractor for The Economist, in order to bring to life the designs for Mary Kay in the Chinese market. The Economist Intelligence Unit, did an extensive research, The tool will deliver visual and interactive insights to support and encourage optimal allocation of sales reps across Chinese cities.
CITY PENETRATION ANALYTICS TOOL
objectives
China is now one of Mary Kay’s largest markets, making it more important than ever to ensure that business decision-making is informed by fact and insight. In order to support the optimisation of regional sales efforts, Mary Kay has completed a City Penetration Analysis Project and is now looking to leverage insights to communicate and support its sales teams with data-driven insights.
branding
The tool needed to be match the current visual identity, but also adapted into web. Therefore I implement the colours and visual language into the app
cONCEPTING
With the initial concepts & ideas of The Economist IU Team, I started to play around with visuals and interfaces, in order to match the brand and desire interface. Keep it simple and in detail.
CHARTS COMPONENTS
To ensure the entire production team were designing and developing consistently
"We want the user to feel like the system is responding to them as an individual."
FINAL designs
During the ideation phase, the team were able to establish the overall creative direction. The goal was to create something fresh and obviously different from the rest of the insurance industry. Below are some of the final screens designed.
