BUXIDO DIGITAL
overview
ROLE
SERVICE
CO-PARTNER
PRODUCT DESIGN
CLIENT
CENTRIC MIND
DURATION
6 MONTHS
XPRESS
INTERFACE WITH KNOWLEDGE
details
From Berlin city of the Star-up scene, Shahin Navabian founder of CentricMind reached me out to co-partner with him on an adventure to reinvent the way companies interact with communication internally and externally. We worked for about 6 months on ideas, concepts, & prototype an MVP in order to test it in the market.
As Product designer my role was to support the Ideation Process, Creative Thinking as the conceptualization: Sketching ideas, Wireframing, User Interface & Interaction to finally create a demo prototype to guide the team to finalise the MVP. I worked hand to hand with CEO Shahin Nabavian, as also working along side the Engineer team.
discover
We gather and analysed examples about how teams & companies communicate, and where is the gap between those different channels, we also explore data visualization, infographics and how this can be implemented in our concepts.
IDEATION
After our findings and mapping our data, we started to connect & explore ideas as defining users journeys, personas.
ux process
During the ideation phase the team were able to establish the overall creative direction. The goal was to create something fresh and obviously different from the rest of the insurance industry.
PERSONAS
Following the Discovery phase we wanted to establish a set of global themes that could be applied to AXA’s challenge. These themes were visible throughout the entire project to ensure the challenge was being met in the right way.
SUKHI KAUR
MARKETING MANAGER
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Helps the company to gather prospective customer details so that the business can create sales opportunities and generate revenue. Sukhi needs rich details about the audience so that they can determine whether they are genuine sales prospects.
ANUKFRAM
DIGITAL PM
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Helps marketing manager gain access to design and technology resources and organise the technical launch of the solution. She can also contribute to requirements gathering.
GIOVANNI GIORGIO
PROSPECT CUSTOMER
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Seekers of information on a topic that they are interested in. They tend to sign up if they believe there are additional benefits to be gained. They may not give all the right details when they sign up.
ROSE
DESIGNER
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Defines the look and feel, interactions, user journey, and layouts for the content Needs to understand the objectives, the initial ideas Sukhi has, who the target audience is, and the branding needed.
USER JOURNEY
CHRIS SMITH
ANALYSIS
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Helps the marketing manager with developing the insight that will be used to develop the content. Needs to understand the objective, and who it is for.
Following the Discovery phase we wanted to establish a set of global themes that could be applied to AXA’s challenge. These themes were visible throughout the entire project to ensure the challenge was being met in the right way.
REQUEST FOR
CONTENT
BOSS
SUKY
THE IDEA
Sukhi & her Boss meet up to discuss
the new project
FORMING THE IDEA ABOUT CONTENT
BOSS
SUKY
RESPONSIVENESS
EMAILS
Sukhi & The Analyst exchange emails about a new project.
MEETINGS
Getting familiar with the project, user needs & business expectations.
FORMING THE IDEA
ABOUT CONTENT
ANALYSIS
TEAM
MELISSA
EMAILS
Sukhi & The Analyst exchange emails about a new project.
MEETINGS
Getting familiar with the project, user needs & business expectations.
GENERATING THE CONTENT
FOR CUSTOMERS
CREATIVE TEAM
SUKY
PM
GENERATION OF DATA
Data it's being generated by the team
EMAILS
Sukhi & The Analyst exchange emails about a new project.
cONCEPTING
After a deep understanding of the information, user behaviour and needs, I started to conceptualise ideas, mockups and generating prototypes that later on would be tested and validated
